Email, postal mail, mobile marketing, inserts and telemarketing to target.
The privilege of choosing customers !! we like to define direct marketing as the opportunity to communicate with a public selected with our criteria when we order a list of addresses from qualified database marketing.
To wait for your site, or shop, or catalogue to be choosen in a natural and referential way does not permit to improve effectively the number of clients that could be improved, in quality and in quantity, with direct marketing techniques for it's testable nature and for the minimum investment required but measurable. The secret ? To select from profiled and reactive marketing databases.