to sell online and to communicate with your target
Europe has 742 ml of inhabitants and 50 ml of businesses and this is a great opportunity but there are also problems because, compared to local market, change : language, purchase behaviour, rules, purchase power, competitors ecc.
One thing is for sure that a product/service if peculiar or innovative deserves to be known by consumers and potencial customers.
Nowadays the multichannel topic is accepted by marketing communicators and it is normal that a marketing manager knows advantages and disadvantages about online and offline channels of communication.
There is not a magic recipe to get success in international markets. There are many ways and we like to talk about direct marketing techniques.